WHY IS REVIEW MANAGEMENT SO IMPORTANT?
Review Management and online reviews may not seem that important when it comes to the success of your business…but they are! In fact, studies show that 92% of consumers are now reading online reviews. To make matters even more drastic, a whopping 40% of those consumers claim they have formed an opinion after reading only 1-3 reviews.
As a small business owner, you have spent years, maybe decades building your business. You have invested a massive amount of time to build a business you are proud of. You may have an abundance of happy customers but your online reputation doesn’t reflect that. You may have a few 4 and 5-star reviews but they are outdated, all on the same site or worse–they are outdated AND all on the same site. According to the BrightLocal Consumer Survey, nearly 60% of consumers look at 2-3 different review sites before they reach a decision about a business.
Let’s face it, getting online reviews is time-consuming and requires a ton of attention when you’re tackling it on your own. If you’re like most small business owners, you send an email out every so often to customers you think will leave you a great review. A few may follow through, but most do not. A few weeks later you’re driving down the road and remember that when you return to the office, you need to send another email to those customers who didn’t respond. We know how that story ends…your mile high list of more important things consistently piles up and the email reminder is forgotten.
It doesn’t have to be this hard, but if you’re not using a review management software system then it really is that hard. That business owner I just described was me! I randomly sent out a few emails to a few customers but the success rate was minimal. I didn’t have the time to focus on sending multiple follow-up emails and monitoring who responded and who didn’t. I needed a solution that was automated but didn’t know where to turn.
WHAT IS REVIEW MANAGEMENT?
Simply put, it’s an automated process of influencing a company’s reputation through online reviews — both positive and negative.
Online reviews are now a critical factor in your business’ success Click To TweetAccording to Forbes.com, the power has shifted away from businesses and that power now lies with the consumers. This has made review management (RM) far more difficult for business owners like yourself. The sheer number of voices involved, and the diverse nature of comments, complaints, and negative feedback make damage control much more difficult than it ever used to be.
It doesn’t have to be this hard. I promise! However, if you’re not using a review management software system, I hate to be the bearer of bad news– it won’t get any easier.
Online reviews have become today’s version of “word of mouth” so you can’t afford to not make it a priority. Enter, ReviewProPlus! With our Review Management software, the days of trying to decide who is a great customer and who might leave a bad review because your employees walked too close to Mrs. Jones’ prized rose bushes are now days of the past! Fortunately, there is a way to be proactive and take control of what is being said about your company online and our Review Management strategy can do just that!
3 BENEFITS OF REVIEW MANAGEMENT
There are many benefits of our Review Management software; however, for time’s sake, we are going to discuss what we believe are the top three benefits of our software.
Acquire new customers
Businesses that reflect a good online reputation are simply trusted more. Let’s face it, in today’s society, people depend on the opinions of others–whether they want to admit it or not. If previous customers appear to trust your company, others are likely to follow with the same sentiment. According to the Brightlocal Local Consumer Review Survey taken in 2016, research shows that 84% of people trust online reviews as if they were personal recommendations from friends, and nearly 75% claim that those stellar reviews influence them to trust that company.Businesses that reflect a good online reputation are simply trusted more. Click To Tweet
Potentially increase revenue
According to a BrightLocal survey, 54% of people will visit your website after reading positive reviews. Once your business’ online reputation starts bringing in more leads and customers, naturally your business will also bring in more revenue. And that’s the ultimate goal right?! As a small business owner, you want to be successful and an online review management strategy is a large factor in that potential success.
We do the work for you!
Getting online reviews from your customers is time-consuming and usually falls to the bottom of your mile-long “to-do” list. With our automated Review Management Software, we make the process simple so you can concentrate on running your business. The ReviewProPlus online review platform makes it simple to get real-time feedback from your customers, encourage online reviews, and prevent negative feedback from going public.
HOW TO GET STARTED
Our Review Management software may sound too good to be true, but we promise you–it’s not! So what do you do now? We know you’re extremely busy as a business owner and that’s exactly why implementing our Review Management software takes very little time on your part!